
By Jamie Altman, MD, Board-Certified Dermatologist – Aesthetic Dermatology Associates, serving Paoli & Media, PA
Waking up to see new patches spreading across your skin can be frightening. The itching keeps you up at night. Plans get canceled because of worry about people staring. And the question that haunts most:
Is this ever going to stop?
If you’re reading this during a psoriasis flare-up, you’re probably feeling a mix of panic, frustration, and exhaustion. Maybe you’ve been managing psoriasis for years, or maybe this is your first severe episode. Either way, what you’re experiencing is your immune system overreacting—not your body “getting worse forever.” And more importantly, there are clear steps that can be taken to help you regain control.
During a psoriasis flare-up, the immune system has shifted into overdrive. Normally, skin cells take about 28-30 days to grow and shed. But in psoriasis, this process speeds up to just 3-4 days. Your body is producing skin cells faster than it can shed them, causing those thick, scaly patches—what dermatologists call plaques.
Dr. Altman explains:
“This isn’t about poor hygiene or something you did wrong. Psoriasis is an immune-mediated condition. Your immune system is mistakenly stimulating healthy skin cells, causing rapid cell turnover.”

This is one of the most common questions during flare-ups, and it’s important to address directly: psoriasis is not contagious. You cannot spread it to others, and others cannot catch it from you.
However, existing patches can expand, and new patches can appear in different areas of your body—especially during a flare-up. This isn’t the condition “spreading” like an infection; it’s your immune system triggering inflammation in multiple areas. Psoriasis can also appear at sites of skin injury—a phenomenon called the Koebner response. A cut, scrape, sunburn, or even a tattoo can trigger new patches to form.
Dr. Altman notes:
“When patients see new patches appearing, they understandably panic. But this is your immune system’s response pattern, not a sign that something catastrophic is happening. With proper treatment, we can calm this immune response and help your skin heal.”
Understanding what causes psoriasis flare-ups can help you identify patterns—though it’s important to note: sometimes there’s no obvious trigger, and that’s not your fault.
Common triggers include:
Sometimes, despite your best efforts to avoid triggers, flares still happen. This doesn’t mean you’re doing something wrong. Psoriasis has its own rhythm, and sometimes the immune system responds to factors we can’t fully identify or control.

Not all flares are the same. While most can be managed with adjustments to your treatment plan, some situations require immediate medical attention.
Call your dermatologist right away if you experience:
Dr. Altman emphasizes:
“I never want patients to worry about ‘bothering’ me during a severe flare. Extreme psoriasis requires immediate intervention. That’s what we’re here for. If you’re unsure whether your flare warrants a call, err on the side of caution and reach out.”
When you’re in the middle of a flare, you need relief now. Here’s what you can start doing today while you connect with your dermatologist:
Immediate relief strategies:
These measures can help you feel more comfortable while you work with your dermatologist on a comprehensive treatment plan. But they’re not substitutes for medical treatment, especially during severe flares.
While we can’t prevent every flare-up, there are strategies that can reduce their frequency and severity:
Daily skin care routine: Consistent moisturizing is your foundation. Even when your skin looks clear, maintaining your skin barrier helps prevent future flares.
Stress management: Since stress is a major trigger, finding effective stress-reduction techniques—whether that’s exercise, meditation, therapy, or simply better sleep—can make a significant difference.
Stick with your treatment plan: One of the most common reasons for flares is stopping treatment too soon when skin clears. Psoriasis is chronic; maintaining treatment helps keep it in remission.
Track your triggers: Keep a journal of flares and potential triggers. Over time, you may identify patterns that help you avoid certain situations or products.
Maintain a healthy weight: There’s a connection between obesity and psoriasis severity. Weight loss can improve treatment response.
Limit alcohol: Alcohol can trigger flares and interfere with medication effectiveness.
Dr. Altman advises: “I tell my patients: you can’t control everything about psoriasis, but you can control your response to it. Building a consistent skin care routine and working with your dermatology team to adjust treatments as needed puts you back in the driver’s seat.”
Whether you’re dealing with your first flare or you’ve been managing psoriasis for years, expert help is available to help you regain control. Working together with a dermatology team, you can create a treatment plan that fits your life, addresses your concerns, and gives you the clear, comfortable skin you deserve.
Because living with psoriasis shouldn’t mean putting your life on hold.
Dr. Altman is a board-certified dermatologist and Chief of the Subdivision of Dermatology at Riddle Memorial Hospital. He completed his dermatology residency at the University of Michigan and advanced fellowship training in skin cancer treatment at Memorial Sloan-Kettering Cancer Center in New York City. A former Clinical Instructor in Dermatology at the University of Pennsylvania, Dr. Altman has been recognized as a Top Dermatologist by U.S. News & World Report and a Top Doctor by Philadelphia Magazine (2013–2020). He served as President of the Philadelphia Dermatological Society (2020–2021) and is committed to providing compassionate, expert care to every patient.
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Arrange a Psoriasis Treatment Consultation in Paoli or Media, PA
Living with psoriasis means having a dermatology partner who understands your unique challenges and stays with you through every treatment decision. At Aesthetic Dermatology Associates, Dr. Altman and our experienced team offer:
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Don’t wait for your next flare-up to take action. Whether you’re newly diagnosed or seeking better management of long-standing psoriasis, we’re here to help.
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